After School will be taking its first steps into the global stage with MIXXO as the brand′s global campaign model.
The group attended the opening event of the first MIXXO branch in Yokohama, Japan on March 22, starting on its global model activities before the Japanese press.
According to the group′s agency, many outlets were at the scene to cover the event, and After School′s popularity was also shown in the number of customers and sales that hit the branch when the group acted as the day′s shop managers. Over 3,000 customers visited the shop this day, and the shop even managed to exceed target sales numbers.
With the event, After School proved it now leads in a new area as K-Pop singers and models.
China also plans to hold a large scale launching event with After School after seeing the group′s potential. Local fans have been showing their support for the group although it has never made an official debut in the country.
A rep from MIXXO commented on the company′s choice of model, “After School′s stylish, sexy and chic charms, as well as its bouncy and innocent charms, were deemed fit for the global market.”
After School is currently preparing for its next album to be released in April.
Photo credit: Pledis
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